Back in 1941, my grandfather
Tharakan Tharu Devassy opened a
small kiosk by the wayside. This was on
the main road by the market area of
Chavakkad. Imagine a small shack.
With a mud tile-roof and pick-and-slide
slab doors locked with an iron rod. The
painted name board read:
IN 1975, THE SHOP GOT ROBBED.
That night, my grandfather lost his entire stock of gold jewellery. He was crestfallen. So was our dad, a young man back
then. Their whole life savings, their whole life's work itself, was gone. However, in a few days, the burglars surrendered the
entire precious jewellery intact to the shop. Without a scratch. That marvelled the nearby merchants and the townsfolk.
That very day, TT Devassy Jewellery's repute of being an establishment of honesty and honour shot up to the skies.
THE SECOND
GENERATION
WE look back at the way our father and his father builtup this mission and feel equally humbled and proud by each of our glorious milestones.
In 1976, our beloved grandpa Devassy handed over the shop
to his son T. D. Jose, our father. He promptly relocated the shop to a
double-story building. A safer, smarter location. He decided that
every piece of jewellery he sells must have a unique signature mark
etched 'TT' on it. Remember, this happened several decades before
Kerala even heard of the idea called 'branding'!
This young visionary, T D Jose, had already been an
integral part of the shop even from his childhood days. Every
morning, our father would bicycle about four miles from Kottappadi
to his shop, open it and wait for his father to arrive and then rush to
school, often losing the first two class periods. Our father practically
never left Chavakkad. He didn't go anywhere outside Kerala for
decades. This shop was his whole life for almost 60 years. He and his
two brothers put in their sweat and lives to build up this venture.
People grew fonder of him as he was an honest man, a kind and
straightforward man. He spotted sincere and hardworking
goldsmiths and made them part of his shop. He kept a vigil on every
bit of gold he purchased.
He insisted on
100% purity as he knew inside out of the business and served every
customer who came to his shop, politely and with an earnest interest
in their good too.
MILESTONES, MORE AND MORE
By 1992, the shop got air-conditioned.
By then, we the sons, the thirdgeneration
- Sunil, myself and Sibil, were helping him.
In 1995, we
opened a new store
in Chavakkad.
And in 1998, we
added diamonds to our
merchandise.
In 2001, we celebrated
the 60th anniversary of our
brand, T T Devassy.
In 2004, we started another
showroom in Kunnamkulam. We took
great care in the design and display of
its interiors.
And in 2009, we
opened yet another
showroom in Vadanappally
By 2020, we had
another one in Thrissur
and as well upgraded our
Kunnamkulam store.
And in 2021,
we opened yet
another showroom in
Irinjalakuda
There, we launched our first Signature Jewellery
Collection, an exclusive designer ensemble. Further, we
launched our bestselling DIVO lightweight diamonds and
brought in luxury watches as well. By then, TT Devassy
Jewellery had truly sprawled out into the hearts of more
people with eclectic choices of magnificent ornaments
OUR
CHAIRMAN'S
VISION
It was our father T D Jose's vision and hard work and quality consciousness
that made it all happen. He worked with a small margin while giving only the
purest quality gold to people. We had our own batch of goldsmiths, very loyal
to assure the purity of our merchandise. That helped us to customise jewellery
for customers as per their needs.
Our USP was always the quality of the merchandise, whatever we sold, we
ensured its purity. Today, in Kerala's gold jewellery collection, 'TT' is a
trademark of the absolute and unmatched shine of purity.
To sell only authentic products was our legacy, something given to us in our
blood. Our grandfather religiously, almost to the point of being fanatic, stuck
to finding only pure gold to make ornaments and sell in his shop. Our father
imbibed the same sense of integrity and continued the unshakable foundation
of trust in business. Eight decades after, we have tens of thousands of
customers in and out of Kerala and overseas entirely loyal to our brand.
They know TT Devassy will never, ever let them down.
KIDS' &
PLATINUM
CHOICES
In 2011, we launched Orlina, a
special section dedicated to kids'
jewellery. By 2014, we started
selling platinum jewellery in our
Kunnamkulam showroom and
made available special gift
assortment packages.
At our Kunnamkulam showroom,
Bridal Dream - a mix of
traditional and modern
assortment jewellery - was
opened for display. Here, advance
booking allows customers to book
jewellery as early as they like to
protect the gold rates, with any
price hikes unaffecting the
wedding budget. We also
have a few good gold investment
plans with easy payment options.
Recently, we advanced to opening a virtual try-on facility
online and direct purchases through our digital platforms
like website, social media etc. You can sit at home and
easily choose to buy our precious collection and get your
pick delivered to your place for free.
Our father, TD Jose is currently the Chairman of TT
Devassy Group. We, the sons, look after various
establishments under the same ‘TT’ brand. In love and
brotherhood and dedication to customers, our TT brand forges ahead in unity
and joy. We brothers together stand guard to our founder's commitment to give
the customers the purest gold jewellery that's a delight to wear. Whether they be
traditional or modern gold, platinum ornaments or semi-precious stones or
diamonds.
This is why a good number of our regular customers come from distant places to
buy our jewellery. We thank you profusely for your unstinted support and
patronage and hope to serve you and your wonderful newer generations coming
ahead.
OUR VISION
"To be recognised as a global brand
for quality products and services.”
OUR MISSION
"We aspire to delight our esteemed
customers by providing quality ornaments
through dedicated professionals having a
great service attitude.”
THANK YOU VERY MUCH AGAIN.
Yours sincerely
ANIL JOSE (CEO, TT Devassy Jewellery)
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WE look back at the way our father and his father builtup this mission and feel equally humbled and proud by each of our glorious milestones.
