A humble beginning.
A vision Backed by determination.

It was in 1941, T. T. Devassy, a visionary from Chavakkad started a small jewellery shop in Koottungal, Chavakkad, a remote town in Thrissur district. The shop had only a single room with tiled roof and wooden panels as the shutter.

The establishment could earn the trust of its customers in a short span of time. With the commitment to sell only pure gold, 100% transparency in dealings and an eye for detail in everything he does, the shop got shifted to a better and larger building at Chettuva Rd. in 1975. This was the first building with a cement concrete roof, popularly called as ‘terrace building’ in Chavakkad.

Fast and steady growth of the business came with the need for a larger space and better visibility for the shop. In 1995 the new revamped shop was opened opposite to the police station in Chavakkad.

Then it was the time to expand the market. In 2004 first branch was opened in Kunnamkulam followed by another offshoot in Vadanappilly in 2011. It was in 2014, first overseas outlet got inaugurated in Karama Centre, Dubai.

T. T. Devassy Jewellery Group today is a professionally run organisation, built on a foundation of trust, and driven by a commitment to quality and business integrity. The organisation has grown from a single outlet entity to a multi-locational company engaged in jewellery manufacturing and retail, employing over 500 people.


“We aspire to delight our esteemed customers by providing quality ornaments through dedicated professionals having a great service attitude”


“To be recognized as a Global Brand for Quality Products & Service”

Chairman’s message

I take great pleasure in presenting our new revamped website to you. T. T. Devassy Jewellery is an organisation that prides itself on its great legacy. At the same time, it’s also a forward-looking company that stays in line with the trends, embracing technology to continually refine our products and services. A step in this direction, the new website will help you to know us better and to learn all about our varied offerings. The website also integrates social networking tools to enable better interactivity with valued customers like you.

T. T. Devassy Jewellery has a rich tradition of 77 years in gold retail – a legacy very few can match up to. What has made this success story possible is a single-minded focus on quality – be it in the purity of gold, or in the exceptional standards of service. We enjoy long-standing relationships with our clientele; many of these associations have in fact been continuing for generations. Equally remarkable is the fact that a good number of our regular customers come from distant places to buy our gold.

The past decade has been witness to many milestones in T. T. Devassy Jewellery’s journey of success. The launch of new showrooms in Kunnamkulam and Vadanappally, and the completion 75 glorious years of service have been the most important. The momentum of growth is set to increase in the coming days with new showrooms being planned at important centres in Kerala and outside India.

It’s the unchanging trust customers like you have placed in us that keeps us going at T. T. Devassy Jewellery. As always, all our efforts will be directed towards keeping you delighted. We thank you for the unstinting support and patronage, and hope that your online experience with us is as wonderful as it is in our showrooms.